Life Imitates Clichés

Today on the farm. Watching ducks, I saw that those with the same feathers stuck together, the ducks were in a row and there was one ugly ducking. I had a pebble in my shoe that was annoying but not debilitating. Our kitchen was so hot I had to get out.

What's True?

Everything, in degrees. To what degree is a matter of conjecture.

More About So-called "Graphic Identity"

This subject has reared its ugly head yet again with a client. So... one more time, with gusto. 

Ten reasons why corporate "standards" do not matter: 1) no customer gives marks for consistency and neatness, 2) all things are consistent... depending on what criteria is used, 3) any adult can argue that x is actually consistent with y, 4) independent business units should look different from each other and the corporation -- they are discrete, 5) most practitioners are precious charlatans, 6) the practice lives in a time warp that rarely accommodates online media, 6) corporate programs of almost any sort are expensive, bureaucratic and abstract, 7) graphic standards are commonly mistaken for a means to "unifying a culture" -- they are not, 8) standards are unenforceable, 9) much time and energy is spent that could be applied to meaningful business endeavors, 10) the jargon used is unintelligible and theories bankrupt. 

Using Your Body Parts

Leg up, nose to the grindstone, eye on the ball, ear to the ground, arms around it, toe the mark, no bones about it, elbow grease, a slap on the wrist, finger on the pulse, in my gut, off my chest, load off my shoulders, palm of my hand, eye teeth.