Friday, May 16, 2008

Ridiculous marketing idea #1: personas.


Here's the idea -- invent characters and use them to inspire design of stuff for real people. Names, hairdos, family pictures, pets, favorite foods for virtual muses. A self-referential invention to inspire invention. Patty, Kim and Oliver. With bios and financial lives. Need I say more. Read a dramatically different view by Kim Goodwin of Cooper (the design firm that "invented" personas).

1 comment:

Julie Shark Angel said...

What if they are also drawn like cartoons? Does that make them more meaningful?